On Saturday July 13th we had a party to celebrate the official launch of BLUEM Vintage Denim. Datsunn played in the corner underneath the neon and fish flies. We washed down Heimat pretzels with Jack's specialty cocktail, the Blue Jean Baby. We danced next to Julie Belanger's beautiful collection of paintings while Aunt Janet hustled merch in the blue hallway. What a night! You can find the Bluem collection of vintage Levi's jeans, shorts, and jackets in our shop all summer. Big thanks to Carly for organizing the fun!